In conjunction with the PETRONAS Malaysian GP held on 2 – 4 April 2010, Petronas has a whole array of activities, performances, and family fun cited at the PETRONAS KLCC Twin-Towers carpark, to celebrate their continued investment and participation in Formula 1, with the Malaysian GP of course being the home race for the Mercedes GP PETRONAS Team. Go-karts, Radio Control Cars, demonstrations by various PETRONAS teams and of course the big one, the PETRONAS F1 Street Demo with Schumacher and Rosberg.
Pretty posing petite Petronas Pit Pulse pu... errrr, girls!!!!
PETRONAS’ venture into motor sports however dates further back to 1988, when it was evident that motor sports was the ideal platform to help promote its fuel and lubricant products domestically. Starting with the partnership with a Malaysian rally team competing at the national, regional and international levels, this involvement led to partnerships with other teams racing in the high endurance and touring car circuits. From 1993, PETRONAS also became actively involved in motorcycle racing at the local, regional and international level.
On top of promoting both corporation and country to the world, motor sports also presents opportunities to enhance capabilities in supplementing of its core business: fuel and lubricants. The opportunity has allowed PETRONAS to expand it’s portfolio of partnerships to includes overseas markets and premium OEM vehicle manufacturers.