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Range Rover Evoque Teased in Malaysia – Now Available For Booking!

Land Rover (Malaysia) Sdn Bhd today officially kicked off a one-of-its-kind pre-launch marketing campaign for the acclaimed Range Rover Evoque with the unveiling of a unique wireframe installation at Pavilion Kuala Lumpur.

The wireframe, a life-size art piece based on the new Range Rover Evoque, was created to provide a glimpse of the exterior design features of one of the most important new models from Land Rover in a generation.

London artist Benedict Radcliffe played a central role in creating the wireframe concept and advising on the creation of the sculptures. The pop-art installation was first revealed at the 2010 Paris Motor Show and has since made memorable appearances in cities around the world such as Johannesburg, Los Angeles, Moscow, Miami, Muscat, New York, Paris, Sao Paulo, Shanghai and Sydney as part of Land Rover’s global HELLOEVOQUE campaign.

Malaysia is the first market in Southeast Asia to unveil the wireframe as part of its SALAM KUALA LUMPUR HELLOEVOQUE campaign. Two units of the wireframe, constructed of steel tubes and painted in luminous lime green and neon blue, will be making appearances at various high-traffic locations around the Klang Valley for the next few months.

The visually-stunning installations are set to be the talk of town as they take prospective customers on a journey of anticipation leading to the arrival of the actual car on Malaysian shores in the fourth quarter of this year.

According to Land Rover Malaysia Managing Director Mohd Hazem Abd Rahman, the new Range Rover Evoque is set to change mindsets, especially among those who have never thought of buying a Range Rover before.

“We are extremely excited about the market potential and impact of the Evoque. It is a game-changer for the Range Rover brand as it defines a completely new segment in the SUV market. We are targeting a younger market who are style, technology and environmentally conscious. We believe that they will love its stunning LRX concept-based design, compact size and fuel efficiency. The Evoque offers a complete Range Rover experience in a smaller, more sustainable and attainable vehicle,” he said.

Land Rover Malaysia plans to bring in both the three-door coupe and the five-door variant of the Evoque with a choice of either a 2.0-litre petrol engine or a 2.2-litre turbodiesel engine. Prices for the Malaysian market have yet to be finalised but the Evoque is expected to be the most attainable Range Rover yet.

As global demand for the Evoque is expected to far outstrip supply at launch, the number of units allocated to each market is limited. For those who are keen to experience a new dimension in motoring with the Evoque, Land Rover Malaysia is now accepting bookings.

For more information on the Range Rover Evoque, please contact 1-300-1300-16 or visit www.rangeroverevoque.com.my

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9 Responses to Range Rover Evoque Teased in Malaysia – Now Available For Booking!

  1. Alimuddin Yahya says:

    evoque, range rover.. the best model, the best car.. congratulation to range rover company.

  2. Shukor Yahya says:

    I also want to own the RR Evoque as soon as possible. Please call me next week. 0192789393.

  3. Ecco says:

    ..this is Range Rover ?? This is a joke..its based on FreeLander and it has no off road capabilities if any (same as FreeLander)..I just dont get it why they name it Range Rover at all..its crappy FreeLander and offroad disabled thing, what NONE of Range Rovers ever was…shame..

  4. edham says:

    this car is higly rated for off road and on road performance. even the topgear expert agree that this car not on;y beauty outside but good overall. I just want to know the pricw ofr 2.0 petrol high end spec

  5. Ecco says:

    ..fact that Top Gear folks rating it high doesn’t mean much, considering that this particular model is basically FreeLander with new facelift..considering fact that I have seen FreeLander in real off road action, and that means Evoque cant go further from such power train is based on…and if you calling off road, terrain exposed in Top Gear test, then im very sure tham im correct..put this next to 15 years old P38 and let me know off road / comfort capabilities results…this car is joke..i mean..Victoria Beckham designing car from ultimate off road class as range rovers are?? ..joke..

  6. W.K.LEE says:

    If we purchase, when we can have the car and how much for 5 doors diesel and petrol. Email me a.s.a.p coz I waiting for that car launch since April. Your reply is highly appreciated. Tq!

  7. Phil says:

    Ecco, What is your problem????? Once you’ve actually seen the Evoque in the flesh and experienced its qualities, maybe you can have an opinion. This new and groundbreaking vehicle has been highly praised by nearly all of the motoring journalists worldwide, so your comments just look pathetic, Whilst Constructive Criticism is always welcome, your negativism just seems petty. (Maybe you just can’t afford one)

  8. Mak H W says:

    Please keep me posted. I am seriously interested.

  9. Maimun m hussain says:

    Pls sent quotation for époque 3 doors . White .
    Tq

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